Menace clothing
This campaign for Menace Vintage Clothing playfully turns football stereotypes on their head.
Set in a bustling pub ahead of a big match, the film sees young women taking centre stage - discussing tactics, playing pool and enjoying a pre-match pint, traditionally the roles often associated with football-loving lads.
I arrive with a couple of mates expecting a quiet drink, only to discover that the pub has been completely taken over. Initially out of our comfort zone, we gradually find our place as the excitement builds and the match unfolds.
The message is simple: football is for everyone.
Filmed at the White Lion in Egham, the campaign coincided with the 2026 FIFA World Cup and celebrates the inclusive spirit of the beautiful game.
